Opening-weekend hype squad for park openings, flagship stores, and new venue launches. Route walkers through the full trade area to convert curiosity into first visits.
Balloons at the door don't move the needle. The best grand opening ideas start a mile away — where the neighborhood, foot traffic, and drive-by audience live — and route them to the door. PackAdz deploys a walking billboard fleet on the sidewalks around your new location for opening weekend, with QR-tracked offers that let you count exactly which impressions became first visits.
Walkers route continuously through the surrounding blocks during peak foot-traffic windows Friday, Saturday, and Sunday.
Creative includes a scannable QR that unlocks an opening-weekend offer — every redemption ties back to a backpack, block, and hour.
Each walker ends their shift at the entrance. Curious pedestrians who followed the fleet get handed off to your in-store team.
One-page report: total impressions in trade area, QR redemptions, best-performing block, and creative rotation notes for repeat activations.
The three highest-leverage tactics: (1) walking billboards around the trade area for opening weekend, (2) a QR-tracked first-visit offer tied to those impressions, and (3) a walker hand-off at the entrance so pedestrians who followed the fleet meet a real team.
A single-location retail opening usually runs 3–5 backpacks for a Friday–Sunday weekend. Larger venues (stadiums, theme parks, malls) scale to 10–20.
A small opening-weekend fleet (3 backpacks × 3 days) typically runs $5K–$8K including deployment. Larger venues and multi-day openings scale from there.
Yes. We geofence a walking route around your address and adjust density by hour based on live foot-traffic data.
Standard lead time is 10 business days. Rush openings (72 hours) are available.
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