Game-day sidewalks, fan-fests, and multi-day sports conferences. Route planning around every gate, hotel block, and tailgate lot. GPS-verified fan exposure your CMO can defend.
Ticketed attendance is the smallest slice of a big sports weekend. The real audience is the fan-fest, the tailgate lot, the sports-bar block, and the hotel corridors packed with visiting fans who never buy a ticket. Sports event marketing that reaches them requires walking media — because static signage cannot leave the stadium footprint. PackAdz routes a walking billboard fleet across the entire fan-weekend geography with GPS-verified impressions.
Route walkers along the 2-mile approach corridor from parking, transit, and host hotels to the gate — 4+ hours of fan exposure before kickoff.
Sunday brunch, Saturday afterparty, Friday fan-fest — your fleet moves between activations without buying three separate sponsorships.
Deploy walkers along the bar/restaurant blocks during game hours to reach the fans who watch on TV but travel for the weekend.
One report per event: total verified fan impressions, QR conversions, dwell heatmaps per district, and creative rotation logs.
A managed deployment of LED backpack billboards worn by trained walkers along the sidewalks, fan-fests, tailgate lots, and hotel corridors surrounding a major sports event. It reaches the full fan-weekend audience — not just ticketed attendees.
No. We operate on public sidewalks and public right-of-way, never inside stadium footprints or league-restricted zones. Every deployment is permit-safe.
A Super Bowl or Final Four weekend typically deploys 15–30 backpacks across 3–4 days. Regular-season games or single-day fan-fests can run with 5–8.
Any US metro hosting a major sports event. We regularly deploy in Miami, Las Vegas, New Orleans, Los Angeles, Phoenix, Indianapolis, and Atlanta.
Yes — many brands run PackAdz as the extension of their official sponsorship, reaching audiences the league contract can't.
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