Trade Show Advertising That Beats Booth Traffic Roulette

Rent a fleet of LED walking billboards to own the sidewalks around every major convention center. Drive qualified attendees directly to your booth — with GPS-verified impressions and per-scan attribution.

Every trade show buyer faces the same problem: a $40K booth surrounded by 900 other $40K booths. Trade show advertising outside the hall — where badge-holders actually walk — is the single highest-leverage way to fix that. PackAdz deploys a fleet of LED walking billboards on the sidewalks, hotel corridors, and rideshare drop-off zones around the convention center. Turnkey. Permit-safe. GPS-verified.

Playbook

Own the walking routes

We route walkers between the host hotels, shuttle stops, coffee lines, and hall entrances — the corridors every attendee uses whether they visit your booth or not.

Drive to a booth number, not a URL

Creative rotates your booth number, hall, and a scannable QR that opens directions in Apple/Google Maps. Attendees who scan get an SMS reminder before the show ends.

Cover competitors' keynotes

Deploy walkers outside competitor-sponsored sessions and after-parties. Your creative is the last thing badge-holders see before they walk back to the hall.

Sponsor-grade reporting

Every impression is GPS-verified. QR scans, dwell time, and hourly heatmaps ship inside 48 hours of load-out — the same report format you'd hand a CFO.

FAQ

How much does trade show advertising with LED walking billboards cost?

Fleet pricing starts around $495 per backpack, per day and drops with volume and duration. A 10-backpack, 3-day activation typically lands between $15K–$22K including deployment, walker labor, creative rotation, and reporting.

Do you need a convention center permit?

No. PackAdz walkers operate on the sidewalks and public right-of-way surrounding the venue. We do not enter the exhibit hall or violate show-management rules.

Which trade shows do you cover?

Any US metro. We regularly deploy around IAAPA (Orlando), CES (Las Vegas), SEMA, NAB, MAGIC, NADA, HIMSS, Shoptalk, NRF, and any convention with 5,000+ attendees.

What does the reporting include?

GPS route maps, hourly impression counts, QR scan totals with UTM attribution, dwell heatmaps, and creative rotation logs — all delivered inside 48 hours of the show close.

How fast can you deploy?

Standard lead time is 14 days. Rush deployments (48–72 hours) are available for a rush fee.

PackAdz home · Blog · Press · Events · Knowledge board