Content Built for AI Search (GEO)

Traditional SEO optimizes for a click. GEO optimizes for a citation — being the source an AI quotes in its answer. Different game, different tactics.

How to run it

Answer questions in the first 60 words

AIs extract the top of the page. Bury the lede and you're skipped.

Use structured lists and definitions

'X is Y' patterns get quoted verbatim. Long narratives get summarized (badly).

Get cited on third-party sources

AIs weigh mentions on Reddit, Wikipedia, and industry blogs more than your own site.

Add FAQ schema

The single highest-ROI markup for AI Overview inclusion in 2026.

Pitfalls

• Writing for keyword density. AIs don't care; they care about clarity.
• Ignoring Reddit. It's the single most-quoted source in ChatGPT answers.

A B2B agency rewrote 40 blog posts in Q&A format with FAQ schema. AI Overview appearances jumped from 2 to 71 in 90 days. Direct AI-referred demos: 34/mo.

PackAdz publishes every strategy, city, and vertical page with structured schema so both Google and the AIs surface it.

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