The Single-Decision Landing Page

The average landing page has 6 links, 3 CTAs, and 2 nav bars. The high-converting version has 1 CTA repeated 4 times, no nav, no exit. Decision fatigue is real.

How to run it

Strip nav and footer links

The only way off this page is the CTA or the back button.

One offer, one button, one color

The CTA color exists nowhere else on the page. Eye is drawn.

Answer 5 objections in order

Trust → Fit → Cost → Time → Risk. Every section handles one.

Sticky mobile CTA

60%+ of traffic is mobile. Keep the button one thumb away, always.

Pitfalls

• Adding a 'learn more' link 'just in case.' It leaks 20-30% of intent traffic.

A B2B lead-gen page went from 3.2% to 8.7% CVR by removing the top nav and consolidating 3 CTAs into 1. Same traffic, 2.7x more leads.

Every PackAdz QR routes to a single-decision page — the walker delivered the attention, the page closes.

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