Most products onboard by touring features. The best onboard by delivering one clear win in under 15 minutes. Time-to-first-value predicts LTV more than any other metric.
One concrete thing the user does or sees that makes them feel 'this works for me.'
No settings, no profile, no tour. Get them there in ≤3 clicks.
Explicit UI moment: 'You just did X. Here's what it means.'
Second-value invitations come after the first success, not before.
A B2B tool cut time-to-first-value from 22 min to 4 min. 30-day activation went from 31% to 68%.
PackAdz's onboarding checklist is designed around 'first shift started' — the walker's aha moment.
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