A customer's likelihood of buying again is 5-8x higher in the 30 days after purchase than at any other time. That window closes fast and never reopens with the same intensity.
Handwritten-style thank you. No offer. Builds the trust to earn the next ask.
Help them get more from the first purchase. Position you as the expert.
A curated bundle or accessory that complements what they bought. 'Because you got X.'
'Know someone who'd love this? Here's a card for them.' Peak trust window.
An e-commerce cookware brand installed the 4-touch window. Second-purchase rate went from 19% to 41% at 30 days. Nothing else changed.
PackAdz's referral system fires natively at day 30 for walkers and businesses — same principle.
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